Alexandre Peraldi is shyly sitting in the front of desk which was specially decorated as the Geneva watch workshop appearance, we can see her meticulous dress from the dark green lampshade, she seems like a prudent and emotional German. In fact, she was born in Chaumont, his inner contradictions has been reflected since she was a student; previously he graduated form the Ecole Boulle Art Institute, majoring in sculpture and enamel create professional; then she had a strong interest in high-tech research and development; his career started from doing accessories design form Cartier and Yves Saint Laurent, finally he chosen to be a designer director for the Swiss watch brand, Baume & Mercier.
Recently, with the Clifton series of Baume & Mercier world premiere, he talked about the watchmaking gold era and these things that a watchmaker should to do or not. She said: “ we are very lucky that we can go back to the past to discover a 1950 watch, but it is not the traditional antique watch, it is very modern.” the tactile and visual aspects can give me the inspiration, this is the design basis. As you said, the elegance of the fifties was more prefer to Baroque style, more dominant, more appealing; the modern elegance is more simple, deep, generous, adding a little bright spot or innovation is enough to attract people’s attention. May design followed the antique watches circular dial (absolute classic design), the watch sides adopted the double-bevel deign, let people wear it more comfortably.